Fast Food – Junk Food

What is Fast Food?
Can we call it Junk Food?

WHY do we need Fast Food?
Where did Fast Food come from?

WHY is Fast Food so popular now?
What is Junk Food doing to our body?

Definition of Fast Food

Fast food is considered as the empty calorie food.
In other words, food with little or no micronutrients. (1)

That means the food is not going to nourish and support our body for true health and vitality.

Cooked food sold in snack bars and restaurants as a quick meal or to be taken away.
Concise Oxford English Dictionary (2)

1. of, relating to, or specializing in food that can be prepared and served quickly.
2. designed for ready availability, use, or consumption and with little consideration given to quality or significance.
Merriam-Webster Dictionary (3)

Hot food such as hamburgers that is quick to cook or is already cooked and is therefore served very quickly in a restaurant.
Cambridge Dictionary (4)

Fast food is hot food, such as hamburgers and chips, that you can obtain from particular types of restaurant and which is served quickly after you order it.

Food that requires little preparation before being served.
Collins English Dictionary (5)

Definition of Junk Food

If you refer to food as junk food you mean that it is quick and easy to prepare but is not good for your health.
Collins English Dictionary – COBUILD (6)

Food that is low in nutritional value, often highly processed or ready-prepared and eaten instead of or in addition to well-balanced meals.
Collins English Dictionary – British

Any of various snack foods processed as with chemical additives and of low nutritional value.
Collins English Dictionary – American (6)

1. Food that is high in calories but low in nutritional content.
2. Something that is appealing or enjoyable but of little or no real value.
Merriam-Webster Dictionary (7)

Food with little nutritional value.
Concise Oxford English Dictionary (2)

Food that is unhealthy but is quick and easy to eat.
Cambridge Dictionary (8)

Do we need all these definitions to tell us the Truth about Fast Foods?

Would it be true to say Fast Food is Food that is made Fast and eaten Fast?

Would it be true to say that the intention behind Fast Food is to make it cheap so more people will buy it?

Would it be true to say that Fast Food means we are not interested in the calories?
Would it be true to say that nutritional value is not on the radar for Fast Food?
Would it be true to say that Fast Food was designed for our busy Fast Lane Life?
Would it be true to say that Fast Food is unhealthy for the human body?

Would it be true to say that most of us are not interested in the detail about the processed food we choose to eat?

Would it be true to say that chemical additives in our Fast Food snacks keep us going back for more?

Would it be true to say that Fast Food is appealing to us because we have made it part of our lifestyle choice?

Would it be true to say that ready prepared Fast Foods allow us more time on social media and TV watching?

Would it be true to say that Fast Food is all about quick quick with no attention to the consequences whatsoever?

Would it be true to say we have created a world of NOW and this instant wanting is reflected in the way we demand Fast Food to be served Fast?

We all know junk means it is useless and considered of little value.

Can we agree that most of us call Fast Food, Junk Food because that is what it is?

Can we be honest enough to admit we accept putting junk food into our belly as quality of health is not something we want to take Responsibility for?

Fast Food Restaurants

A fast food restaurant is a specific type of restaurant that is defined by minimal table service and cuisine that is quickly prepared.
Fast food restaurants are also known as quick service restaurants.

Fast Food Restaurant Chains

Fast food restaurant chain is a group of related restaurants based in different locations that are operated either by franchise agreements or under shared corporate ownership.
Normally restaurants within a chain are not only built to an architectural prototype of the required format but also offer customary services and menu.

Fast food restaurant chains are popular and mostly found close to shopping malls, tourist areas and highways. (9)

Quick Service Restaurants

Over the last decade, Quick Service Restaurants have grown at a much faster pace than any other restaurant segment in the industry. They are characterised by fast food cuisines with average quality food, minimal to no table service, limited menus and price of meals ranging from $3 to $6 per person.

Quick Service Restaurants are typically part of a restaurant chain or franchise operations, with drive-thru outlets for most of these chains.

In modern Quick Service Restaurants, fast food is highly processed and prepared in bulk using standardized cooking procedures. (10)

198.9 billion U.S. dollars – revenue of the Quick Service Restaurant industry.

2020 – forecast to reach $223 billion.

According to the World Health Organization, the unregulated frequency of weekly visits to Quick Service Restaurants is causing Obesity and its related health problems in the United States. (11)


186,977 franchised Quick Service Restaurants in the United States.
28,000 growth in ten years. (12)

Quick Service Restaurants include –

Beverage bars
Carry out sandwich shops
Carry out service shops with on premises baking of donuts, cookies and bagels
Fast Food restaurants
Ice cream parlours
Limited-service eating places
Pizza-delivery establishments (13)


Is this just a big fat number to us or does it mean more?

We have just over 2 years and this is the prediction for the Fast Food Industry.

Is this simply a confirmation of the fact that things are getting worse for our health?

Is this a clear indication that things are on the rise and not slowing down regardless of all the health studies saying Fast Foods are harming us?

Of course, for those who choose profit before people, this sector would provide shareholders with jumbo returns, as people are going to continue living fast and demanding fast foods.

So when is it going to slow down, stop or take a U turn?
How much more pressure are we going to put on our health systems?

Are we concerned that our children as young as age 10 need hip replacements due to Obesity?

Are we interviewing all the dentists who are pulling out young children’s teeth due to bad diets?

What are we willing to feed our kids and are we paying attention to this?
When do we move from the pure baby foods to Fast Foods for our children?

WHY do many of our kids behave differently when they eat Fast Foods?
WHY are children raised on Fast Foods and never have homemade meals?
WHY have we become a nation, a world, obsessed with Fast Foods?
WHY do we keep creating more and more types of Fast Foods?

WHY are we looking for the next Quick Service Restaurant to give us the fix?

WHY are we not seeing that Fast Foods is like a drug and keeps us wanting more?

At what cost are we allowing and accepting this way of living that we know is not working, simply because our body tells us so?

Fast Casual Restaurants

Relatively new and rapidly growing, Fast Casual Restaurant is somewhere between fast food restaurants and casual dining restaurants.

This hybrid of two concepts provide counter service and offer more customized freshly prepared and high-quality food than traditional Quick Service Restaurants, all in up scaled and inviting ambiance. However, they have minimal table service and the cost of meals range from $8 to $15.
Most often, fast casual restaurants do not have drive-thru outlets.

Consumer shift towards Fast Casual Restaurants is primarily due to the fact that people with higher disposable income are inclined more towards quality and hygienic food, unlike less nutrition junk food in most of the Quick Service outlets. (10)

Are we aware of the detail that goes into getting our Fast Food Fast?

Are we aware that our Quick Service world has a clear expectation when they join the drive-thru or in-store queue for Fast Food?

Are we aware that if a line is moving because of good speed of service, we do not mind waiting?

Are we aware that if there are just two people in front taking 10 minutes, we will be annoyed by the time we get the service?

Are we aware that there is work going into the strategy for increasing speed of service like measuring the number of steps it takes to deliver food to the customers?

Are we aware of the micro detail like the number of footsteps and arm stretches it takes to get food to customers?

Are we aware that making more profit fast is why so much focus and effort is put into the detail?


History of Fast Food

The name and location of the first fast food restaurant in the world, is lost to history.

Middle Ages quick, inexpensive food was abundant in large cities of Europe, where fast food establishments of the day fed locals and tourists.

The history of fast food in America runs parallel to the invention of the car.
Most people today think of fast food as anything being served out of a window and into a car.

1916 – First fast food hamburger restaurant opened in Wichita, Kansas, USA.

1920’s Curb Service – fast food restaurant employee delivers food from the restaurant to waiting customers outside in their cars.

1940’s – Carhop person delivering the food to cars wearing roller skates to speed service.
Drive-through windows soon followed.

1950’s – Fast Food industry in full swing, incorporating and perfecting marketing strategies borrowed from earlier days.
Fast Food franchises had become popular dining stops because of –

Easily Recognized Signage
Standardized Menus
Unified Advertising Strategies

1951 – History of Fast Food in America was secured when the Merriam-Webster dictionary included the term for the first time.

1960’s – Children’s menu became a standardized part of popular restaurant chains.
Advertisers started to focus on marketing at children.
With the family-oriented culture in America, focused heavily on children first, fast food restaurant excursions were fun and affordable family affairs offering culinary delights for all ages.

Burgers and fries were the main foods of the industry but today’s menu is offering much more.
Almost anything can be eaten on the go, using very little cutlery, if any.

Some of the most popular newer Fast Foods are –

Chicken Nuggets
Hot Dogs
Ice Cream
Onion Rings
Speciality Sandwiches (14)

Fast Food Market will reach $690 billion in 2022. (1)

Hello – can we stop and pause?

$690,000,000,000 in 5 years time.

What is this saying to us?
What exactly is this spelling out to us?
What is this telling us about our Fast Food world?
What is the future figure predicting about our health?
What is this figure presenting about the way we are living?

WHY are we demanding food that has little nutritional value?

2 billion in our world are now overweight or obese.
Global Nutrition Report – 2017

41 million children under 5 overweight.
Global Nutrition Report – 2017 (15)

10 million children under 5 in Africa now classified as overweight. (16)

World Obesity

Obesity rates in the United States, South Pacific and Persian Gulf are among the highest in the world.

Obesity is defined as having a body mass index over 30.

Over the last 35 years, Obesity has grown fastest in countries throughout Latin America, Africa and Asia. (17)

2011 – 2016

The Obesity epidemic is inextricably linked to the sales of packaged foods, which grew 25% worldwide.
Euromonitor – Market Research

Fast Food grew 30%.
Euromonitor – Market Research (17)

Carbonated soft drinks have doubled since 2000.
World Health Organisation (17)


Zion Market Research new report titled –

Fast Food Market by Type

American Food

Global Industry Perspective, Comprehensive Analyses and Forecast, 2016 – 2022.

According to the report, Global Fast Food market was valued at over US $539.63 billion in 2016.

Globalization and urbanization had heavily impacted on the intake routine of consumers and fascinated them towards fast food.

Fast Food Restaurants can be classified on the basis of their infrastructure, namely Quick Service Restaurants and Roadside Vendors.

Quick Service Restaurants are grasping the Fast Food market owing to their authenticity and hygiene.
Strict government regulations and pollution may hamper the functioning of the roadside vendors.

The Fast Food market is mainly driven by the rise in the pace of life of the urban population and their requirement for inexpensive and faster options for their meals.

The languid population who expect their meals delivered at their doorstep also drives it.

Appetizing Fast Food with desired flavours may positively lift up the Fast Food market in the forecast period.

Rising health awareness among the consumers may impede the growth of the Fast Food industry in the foreseeable future.

Rise in trend of online ordering and app-based companies offering delivery services could open up more opportunities in future.

Easily accessible healthy Fast Food may provide huge options to the health-conscious populace bolstering the Fast Food market growth in the upcoming years. (1)

Why Do People Eat Fast Food?

67% eat Fast Food because it is convenient.

32% eat it because it is cheap.

31% just like eating Fast Food.

13% have a lack of other options. (18)

Are we opting for convenience above quality of life?
Are we saying cheap holds more value than our precious body?
Are we being really honest when we say we just ‘like eating Fast Food’?

WHY do we seem to just give in when it comes to eating Fast Food on the go?


Fast Food generates over $570 billion in revenue – bigger than the economic value of most countries. (19)

Consumers of Fast Foods focus on –

1. Taste
2. Price
3. Quality

The food is often highly processed and prepared in an assembly line.
The restaurants focus on consistency of experience, affordability and speed. (19)


Demand is driven by consumer tastes and personal income.

Consumers still looking for convenience of eating out but are drawn to the low prices of Fast Food over table-service restaurants.

94% consumers in U.S. say Taste is the most important factor when it comes to restaurant experiences.

Health is less of a consideration as nutritional quality of meals offered by many popular Fast Food chains do not have this quality. (20)

Taste (21)

1. the sensation of flavour perceived in the mouth and throat on contact with a substance.
2. the faculty of perceiving taste.
3. a small portion of food or drink taken as a sample.
4. a brief experience of something, conveying its basic character.
5. a person’s liking for particular flavours.
6. a person’s tendency to like or be interested in something.
7. The ability to discern what is of good quality or of a high aesthetic standard.

So here we have it – lots of meanings for one word.

What is it about us humans that we are wanting more of this sensation, which is in the mouth or throat then boom, it’s gone?

What is it that is going on inside us that makes us want more of the same?
What is it about the taste of Fast Food that makes us go back for more fast?

WHY do most of us find it hard or almost impossible to stop even when we know something is not right?

WHY do we consistently seek more different tastes when it comes to food?

WHY are we so hooked on cookery shows and the next cook book when it comes to Taste?

The taste of Fast Food is carefully controlled.
A lot of flavours are there for a reason – and not natural.

A strawberry milkshake bought in a popular burger chain contains no real strawberry.

The ‘strawberry flavour’ which is just one of the ingredients on the milkshake list, contains over 20 different chemicals. (22)

The Fat, Sugar and Salt Combination

Some people get addicted to the taste of popular Fast Food because it contains just the right mixture of fat, sugar and salt to set off the pleasure chemicals in the brain.

Studies in the lab on rats who were fed a diet that consisted of 25% sugar, when the sugar was removed the rats become anxious, they suffered with shaking and their teeth chattered – similar to people going through a nicotine or morphine withdrawal.

The researchers also noticed long lasting changes in brain chemistry with foods that had a combination of fat, sugar and salt which led them to conclude that there was a possibility that we can become physically addicted to eating Fast Food. (22)


Do we need to test out on rats what we already know?
Do we need to wait for more studies to get us to this same point?

WHY are we not funding Independent Research on real humans?
WHY are we not demanding more support on food that is harming?

Can we simply join the dots and stick our common sense hat on?

Would it be true to say that sugar is a killer to the human body?

What happens chemically when we combine sugar with fat and salt?

What if this mix is like a bomb going off inside us and causing havoc?

Does it taste better because there is no effort or responsibility to cook?

Does it taste better because we have never bother to take care of ourselves?

Does it taste better because we don’t think we have the skills to cook a meal?

Does it taste better because it gives us the exact feel good chemicals to do the job?

Does it taste better because we can ignore all the horrible stuff going on in our lives?

Does it taste better because we have found a cheap way to feed the family?

Does it taste better because let’s face it, we are exhausted at the end of the day?

Does it taste better because we will not get into the cooking and washing up stuff?

Does it taste better because we can wash it down with a 22oz soda full of sugar?

Does it taste better because we can afford to eat like this a few times a week?

Does it taste better because it fills us up fast and that’s one less thing to think about?

Does it taste better because our kitchen needs to look clean at all times and this helps?

WHY are we not asking more and more questions to get to the Truth?
WHY are we just busy stuffing down more foods that we know make us feel dull?

WHY are we hell bent on eating the next Fast Food as it just suits our lifestyle?

WHY have we got into the habit of overeating when it comes to Fast Food?
WHY have we not made our body a number one Priority in Life?
WHY have we not made the effort to have a real Foundation to support us?

WHY are we living with the tension of Sitting on the Fence and not taking action when it comes to our True Health and Well-Being?

What is it about us that goes for the next burger and drowns it with a jumbo shake?
What is it about us humans that love to just eat and eat with no regard to our body?
Where did this all start and WHY are we so complacent about our health?

Fast Eating, not just Fast Food, can increase the risk of acid reflux after meals.
Researchers say people who eat their food quickly are more likely to suffer from GERD – gastroesophageal reflux disease.
Study presented at Digestive Disease Week, Orlando, Florida – 17 – 23 May 2003 (23)


Are we not learning anything after 14 years, when this study was telling us there is a link between fast eating and what we all know is Heartburn?

We think we are Intelligent1 but what sort of Intelligence2 are we aligned to that never seems to consider the root cause of our ills that we create?

WHY is it that we have found Solutions to deal with our acid reflux issue but never once asked WHY on earth are we getting Heartburn in the first place?

Could it be that our body is simply not designed to wolf down food at a fast pace?

Could it be possible that our digestive system has no time to register what has been eaten if we eat quick quick?

Could it be possible that the complex internal system in our body needs space to work out what we are shoving into our mouth at a marathon speed?

Top Continents for Fast Foods

North America

2015 – Largest Fast Food market.

Mainly due to growing drift towards pocket food.

Reluctance for cooking on daily basis has led to high demand for Fast Food. (1)

North America – a third of all men and women are obese.
Global Nutrition Report – 2017 (15)


Second largest market for Fast Food.

Hectic lifestyle – people prefer quickly accessible food such as pocket sandwiches and burgers.

There has been some apparent swing from Fast Food towards the healthy and natural food which may impact on the growth of the Fast Food market in the coming years.
Some restaurants in Europe had included healthy Fast Foods such as salad and baked fries. (1)

Asia Pacific

In the forecast period, Asia Pacific expected to take the major portion of the Fast Food market.

Growing number of Fast Food vendors due to surging demand for western and local Fast Food stimulates the growth of the market in this region.

Asian food is gaining demand across the world owing to intense flavours and bold taste.

Rising dual and disposable income predominantly in India and China likely to fuel the growth.

Increasing inclination towards western Fast Food brands especially in India.

Young population adventurous for tasting new products, therefore demand for diverse Fast Food is rising. (1)

Latin America

Huge potential for chained development in the forecast period.

Latin American food has secured their position on the global market owing to diverse flavours, which is predicted to thrive the market growth over years to come.

Increasing preference for packed food and ready to eat food has fostered the demand for Fast Food in Latin America. (1)

Middle East and Africa

Owing to improving living standards along with leisurely growing disposable income

in this region – evident growth for Fast Food market.

So what is it about us that demands ‘pocket food’?

Are we drifting off the radar and do we need to get back on track?

WHY do we need this type of ‘pocket food’ to keep us going?
WHY is our lifestyle so hectic and what are we going to do about it?
WHY have we got a reluctance to cooking food on a daily basis?

Do we need to find out by asking more questions or just carry on?

Can we get real and admit that baked fries don’t cut it, as we are craving the fried stuff so it is not really a healthy option that we can stick to?

Can we get super honest and say that chips, baked or fried are not really healthy?

Could it be possible that we need bold and intense flavours because we are always seeking for more ways to stimulate ourselves?

What choices are we making every day that makes us unwilling to take care of our body by cooking foods that can support it?

Do we need to look at our quality of Sleep that may be affected by Fast Food?

Do we have a one unified definition of what ‘healthy’ actually is in our world?

Would it be honest to say, we as world are way off the mark when it comes to agreeing and living the word in its pure essence, which is the true original meaning?

Next –

WHY are eastern countries jumping on the bandwagon and moving away from their traditional home cooked foods?

Could it be possible that the rise of illness and disease in these countries is linked to the diet and lifestyle that many of them want and crave?

Could it be possible that the rise in social media has contributed to different needs for those who in the past would be content with their way of living?

Could it be possible that rising disposable income is all about spending more and this is what is causing the drift in many at the expense of the human frame?

WHY are the Youth of these nations wanting to be adventurous with their taste in food without considering the consequences?

What is now missing for them that they are wanting Fast Foods?

WHY is packed and ready to eat food so popular in countries where they have an abundance of natural food to sustain a more vital body?


1 in 4 Americans is obese. (17)

Americans overall appetite for Fast Food is as strong as ever.
CDC found that adult consumption of Fast Food mirrors what it is seeing in kids.

34% of all children and adolescents aged 2 to 19 consume Fast Food on a given day.

1 in 3 kids eating burgers, fries, pizza and other Fast Foods. (24)

50 million people are served daily by Fast Food Restaurants.

44% eating out at least once a week. (25)

The rate of Fast Food consumption has not slowed in over 15 years. (26)

Many of the leading Fast Food brands specialize in high-calorie foods, such as burgers, pizza and fried chicken. (11)


Average American spends $1,200 a year on Fast Food.

Burgers and fried chicken twice EVERY week.

Study carried out showed burgers, pizza and fried chicken are the most common meals.

The report found many who go for the Fast Food option because they are too busy or too impatient to create a wholesome home-cooked meal.

50% who took part in the poll admitted they were already overweight, obese or morbidly obese.

We are living in a generation that yearns for a quick fix.
People want high-speed technology and quick information – that means Fast Food continues to fit in nicely.
Spokesman for Market Researchers who commissioned the study (27)

70% opt for Fast Food up to three times a week in this detailed study.

40% admitted to eating 2 whole pizzas, 2 burgers or 3 burritos in one sitting.

Common reasons for choosing the take-out menu include –

Busy Lifestyle
Ease of having it as a family
Easy to eat in front of the television
Tastes better than home-cooking

1 in 3 admit their need for a quick fix dinner had been detrimental to their health.

50% admitted knowing the risks of a high-fat diet and had given into another Fast Food fix.

1 in 10 unable to give up, despite trying.

The temptation such as burgers on the go proves too hard to resist.

20% admit they are addicted to junk-food treats. (27)

Can we ignore the fact that there is a strong correlation with Fast Foods and Obesity?

Can we see clearly that a lifestyle of choosing Fast Foods is not working full stop?

WHY are we not choosing another way of living that can support our body?

WHY is the temptation always dominant and is there anything we can do?

What actually happens if we eat in front of the television?
What does the body register?

Is it really easy because it has no shopping, preparing, cooking or washing up?
Is this easy option affecting our health and our children’s weight issues?


Trans fats, found in most commercial baked goods and fried foods, were officially deemed by the FDA to cause high cholesterol – the leading cause of heart disease. (26)

20% all meals are eaten in the car. (28)

We are programmed to seek sweet and salty foods.
Fast Food knows how to pander to those cravings.

Once kids have a habit of eating these foods, it is hard to break it.

A particular challenge with teenagers is that they all feel invincible and they are not as sensitive to the long-term impacts of diet on their health.
Stephen Pont – Dell Children’s Medical Center, Texas.
Chairman – American Academy of Pediatrics’ section on Obesity (24)

Some organisations have shrunk their portion sizes as a way to be healthier.

So does that really make us happy when we have our meal because we know the portion size is smaller? OR do we just order more because we are used to the bigger portions?


World’s most valuable Fast Food brand, estimated brand value of $97.7 billion.

Sugary Soft Drinks

66% Youth consumed at least one sugar-sweetened beverage on a given day. (29)

USA claims the largest Fast Food Industry in the World. (14)

Many of the largest, most successful franchises have gone global, with restaurants in more than 100 countries.

Is this really what we call success?
Is success just about having more of the same?
Is success directly linked to making lots of money?

Do we all agree on what success is?
Do we have a one unified Truth about the word success?

Does this success consider the health of the consumer?
Does this success put profit before people consistently?
Does this success ensure shareholders are happy?
Does this success have a Priority to make money?
Does this success consider the consequences to the human body?

The Fast Food Industry USA includes ethnic trends which are in high demand like –

Bento Baskets
Egg Rolls
Fried Rice
Vietnamese Noodles

Coffee shops that serve extravagant beverages and smoothies are now a Fast Food beverage option that caters to the health-conscious crowd. (14)

WHY do we need more lavish drinks in the coffee shop?
WHY is the one cup of caffeine not cutting it anymore?
WHY do we yearn for the names to appeal to us like ‘billionaire drinks’?
WHY do we need a Christmas taste in our drink, as if there is such a thing?
WHY do we need even more chocolate and cream in our giant size mug?
WHY do we need a cake called millionaire to go with our billionaire drink?

Next – are we being fooled in anyway?

Can we seriously get honest and admit to sitting down and eating a large lump of ginger, 6 carrots, 6 apples, a bag of spinach and whatever else we fancy on the day, to put into our smoothie?

Just because it turns into a drink, is it something that we can easily digest OR is it a Solution?

Do we really think a big sweet drink with bananas, coconut cream and berries is a healthy option?

How is it that most of us want more after consuming our luxury indulgent sugar filled health drink?

WHY are we looking for something different to ADD to our regular beverage?

Are we looking to these coffee shops to provide us with more to keep us going?

Are we aware that caffeine is a drug and it alters our natural state and there is no getting away from that immutable fact?

Have we ever stopped and considered WHY coffee shops are always booming with business?

Could it be possible this is because we have a drug that is legal in our world called caffeine?

Skinny Fat

Have we heard of skinny fat?

“Being skinny doesn’t necessarily mean that you are healthy. In fact, it’s possible to be visibly thin but metabolically obese.”
Edward Tiozzo, Ph.D. – an instructor at the Department of Psychiatry and Behavioral Sciences at the University of Miami Miller School of Medicine (30)

So, in Truth – is anyone actually Getting Away With It?

Are those who think they are not piling on the pounds actually better off or do we all have changes going on inside us when we eat Fast Foods?

Do we care enough or are we winging it because we can get into our skinny jeans?

Do we stop and think about what we are consuming when it comes to harmfull fats?

Do we consider the consequences of the copious amounts of salt and sugar in Fast Foods?

Do we realise that animals on our planet stick to their own diet and not create a racy pacy lifestyle with food to match that?


Multi-national food companies are using a network of micro-distributors and individual sellers with handcarts to reach consumers who would otherwise not have access to their products.

Direct sales army is part of a broader transformation of the food system that is delivering Western-style processed food and sugary drink to the most isolated pockets of Latin America, Africa and Asia.

As their growth slows in the wealthiest countries, these multi-national food companies have been aggressively expanding their presence in developing nations and overturning traditional diets from Brazil to Ghana to India.

There is a sea change in the way food is produced, distributed and advertised across much of the globe. The shift, many public health experts say, is contributing to a new epidemic of Diabetes and Heart Disease, chronic illnesses that are fed by soaring rates of Obesity in places that struggled with hunger and malnutrition a generation ago.

Growing availability of high-calorie, nutrient-poor foods is generating a new type of malnutrition, one in which a growing number of people are both overweight and undernourished.

Cheap food – widely available, it makes sense.
The diet is killing us.
Anthony Winson – Political Economics of Nutrition
University of Guelph in Ontario (17)

Obesity has been an unexpected side effect of making inexpensive processed food more widely available.
We did not expect what the impact would be.
Part of the problem is a natural tendency for people to overeat as they can afford more food.
Sean Westcott – Head of Food Research and Development, Nestle (17)

This is as much about economics as it is nutrition.
As multi-national companies push deeper into the developing world, they are transforming local agriculture, spurring farmers to abandon subsistence crops in favour of cash commodities like sugar cane, corn and soybeans – the modern building blocks for many industrial food products.

It is the economic ecosystem that pulls in the mom-and-pop stores, big box retailers, food manufacturers and distributors and small vendors.

In China, South Africa and Columbia, the rising of big food companies also translates into political influence, hindering the progress of public health officials or legislation aimed at curbing the health impacts of processed food. (17)

The developing world is now a large contributor to these ever-growing multi-national companies and there is more. There are 600 million teenagers who have not had their soda this week so this is a huge opportunity for them to target and market a sector of humanity who can bring in even more profit.

WHY have we become a world that is focussed on investors gaining even more?

WHY do our shareholders want the dividends but not look at the consequences of what their products or services are doing to humanity?

WHY is everything so geared around making more and more money?

When are we going to value human life before any profit?

WHY are industry defenders saying that processed food is essential?

WHY are we demanding convenience because we have a rise in income?

Is the cost of our health not in the equation, because we earn more money?

WHY do we think that urban life comes with a high price to our health and well-being?

WHY are we choosing to subscribe to Fast Food with our Fast Life, when we know it hurts us?

WHY are we not willing to take a stop moment and look at the harm that is taking place?

WHY do we seem to just give in when it comes to eating Fast Food on the go?

Depression and Junk Food


Eating too much junk food may increase risk for Depression.
Large study in 2012 of adults who consistently consumed “Fast Food” such as hamburgers and pizza.

40% more likely to develop Depression.

Steady rise in depression as more Fast Food was consumed.

Participants who often ate commercial baked food like croissants and doughnuts, were also at significant risk of developing this disorder.

Even small quantities of Fast Food were linked to a significantly higher risk for depression.

Depression is the leading cause of ill health and disability worldwide. (31)

322 million people have Depression. (32)


Can we join the dots?
Is this making sense?
There is a link with Junk Food and Depression?
So what can we do about this and where do we start?

Could we begin by taking Responsibility for our daily choices?
Could this then be how we can inspire others to do the same?

Could this be how we will eventually turn the tides and re-turn back to our natural way of being on earth?

Are we ready to pay attention to blogs like this that are spelling it out?

Fast Food consumption was defined in this study as total consumption of hamburgers, pizza and hot dogs/sausages. Commercial baked goods consumption was defined as total consumption of croissants, doughnuts and muffins.

The investigators also found that the study participants with the highest consumption of Fast Food and of commercial baked goods were more likely to be

Less active
Eat less fruits, vegetables, nuts, fish and olive oil
Work more than 45 hours per week

The researchers add that the legally permitted content of trans unsaturated fatty acids (TFA) in these foods “should be reviewed”.

Although more studies are necessary, the intake of this type of food should be controlled because of its implications on both health (obesity, cardiovascular disease) and mental well-being.
Dr. Almudena Sanchez-Villegas PhD – Department of Clinical Sciences
University of Las Palmas de Gran Canaria
Department of Preventative Medicine and Public Health
University of Navarra – Pamplona, Spain

Results of the study report that unhealthy diets are associated with an increased risk for mental health problems over time.

…this study adds to the rapidly growing and highly consistent body of literature suggesting that depression is another common, non-communicable illness with a significant lifestyle component.
As such, it is prudent for clinicians to assess and address the dietary as well as exercise habits of their patients, in addition to pharmacological and other established treatments.
Dr. Felice Jacka PhD
Research Fellow – Deakin University, Melbourne, Australia (33)

Do we really need more studies or is common sense enough to confirm we have an unhealthy diet problem in the world?

Are we aware that what we choose to eat can affect our mental health?

Are we aware that we can choose to make lifestyle changes and commit to them?

Children and Fast Food


Study to assess the awareness of health hazards, consumption pattern of Fast Foods and its association with overweight among high school students.

India’s Fast Food industry is expanding at the rate of 40% every year.

In this age of urbanization, popularity of fast food has been attributed to quick preparation and convenience of finishing a meal within no time.

What is appealing particularly to adolescents is great taste, attractive appearance along with advertising.

The energy density of Fast Foods had been found to be more than twice the recommended daily allowance for children.

Experts attribute the current childhood Obesity epidemic to Fast Foods.

This increase in childhood Obesity has led to increase in life-threatening conditions particularly non-communicable diseases in developing countries.

Dental cavities in school children – due to dense sugar content in Fast Foods.

Food additives used in Fast Food found to be carcinogenic.
Can cause Asthma, frequently seen among children.

Developing countries – poor hygiene during preparation, storage and handling of Fast Foods leading to contamination by micro-organisms.

64% introduced to Fast Foods through TV commercials.

57% developed habit due to being bored with home food.

Parental consumption of Fast Food had influence among children.

Increase frequency of Fast Food consumption in a week associated with Obesity among children.

The report concludes that awareness on health hazards of Fast Foods needs to be taught at schools to minimise its consumption.

Parents need to be role models by not eating Fast Foods and improving home food, to minimise lifestyle disorders among children. (34)

Dear World

Are we aware that the suppliers are responding to our demands?

Are we aware that it is us who want and then they get supplying?

Is this blog and others listed below telling us we are in serious trouble and things are getting worse?

Chronic Fatigue
Drug Abuse
Eating Disorders
Female Genital Mutilation
Global Wellness
Heart Disease
High Blood Pressure
Human Trafficking
Independence Day
Kidney Disease
Mental Health
Sleep Issues
Social Media
Video Games

Is it time to stop and ask – is there another way?

We all know we are what we eat, so is it time to take Responsibility for our own health in the knowing that it is never too late?

Could it be that Simple?


(1) (2017, March 1). Global Fast Food Market Will Reach USD 690.80 Billion in 2022: Zion Market Research. Globe Newswire. Retrieved November 23, 2017 from

(2) Concise Oxford English Dictionary – Twelfth Edition. Oxford University Press. 2011.

(3) (n.d). Merriam-Webster Dictionary. Retrieved November 23, 2017 from

(4) (n.d). Cambridge Dictionary. Retrieved November 23, 2017 from

(5) (n.d). Collins English Dictionary. Retrieved November 23, 2017 from

(6) (n.d). Collins English Dictionary. Retrieved November 22, 2017 from

(7) (n.d). Merriam-Webster Dictionary. Retrieved November 22, 2017 from

(8) (n.d). Cambridge Dictionary. Retrieved November 22, 2017 from

(9) (2017, April 25). The World’s Largest Fast Food Restaurant Chains. World Atlas. Retrieved November 23, 2017 from

(10) Trefis Team. (2014, June 23). How the Fast Casual Segment is Gaining Market Share in the Restaurant Industry. Forbes. Retrieved November 23, 2017 from

(11) (2017). Revenue of the Quick Service Restaurant (QSR) Industry in the United States from 2002 to 2020 (in billion U.S. Dollars). Statista. Retrieved November 23, 2017 from

(12) (n.d). Fast Food Industry – Statistics & Facts. Statista. Retrieved November 23, 2017 from

(13) (2017). Number of Quick Service Restaurant (QSR) Franchise Establishments in the United States from 2007 to 2017. Statista. Retrieved November 23, 2017 from

(14) (n.d). The History of Fast Food. AccuPOS. Retrieved November 23, 2017 from

(15) (2017, November 4). Nourishing the SDGs 2017. Global Nutrition Report. (pp. 10, 19 and 36). Retrieved November 23, 2017 from

(16) (2016, January 25). Commission Presents Its Final Report, Calling for High-Level Action to Address Major Health Challenge. World Health Organization (WHO). Retrieved November 24, 2017 from

(17) Jacobs, A., & Richtel, M. (2017, September 16). How Big Business Got Brazil Hooked on Junk Food. New York Times. Retrieved November 24, 2017 from

(18) Pilon, A. (2014, August 13). Fast Food Survey: Most Customers Choose Fast Food for Convenience. Aytm. Retrieved November 23, 2017 from

(19) Sena, M. (2017). Fast Food Industry Analysis 2017 – Cost & Trends. Franchise Help. Retrieved November 23, 2017 from

(20) (2017) Brand Value of the 10 Most Valuable Fast Food Brands Worldwide in 2017 (in Million U.S. Dollars). Statista. Retrieved November 23, 2017 from

(21) (n.d). English Oxford Living Dictionaries. Retrieved November 23, 2017 from

(22) Clark, S. (2017, November 6). Why Does Fast Food Taste So Good? Fast Food Nation. Retrieved November 24, 2017 from

(23) (2003, May 23). Eating Food Too Fast Speeds Heartburn. WebMD. Retrieved November 22, 2017 from

(24) Aubrey, A. (2015, September 17). About a Third of U.S. Kids and Teens Ate Fast Food Today. National Public Radio (NPR). Retrieved November 23, 2017 from

(25) (2016, August 8). Fast Food Eating Statistics. Statistic Brain. Retrieved November 23, 2017 from

(26) Ohio Medical Group. (2016, July 15). Shocking Fast Food Statistics You Should Know. Partners for Your Health – University Hospitals. Retrieved November 23, 2017 from

(27) (2014, May 1). Average American Spends $1,200 a Year on Fast Food – That’s Burgers and Fried Chicken Twice EVERY Week. Daily Mail. Retrieved November 23, 2017 from

(28) (n.d). 11 Facts About American Eating Habits. Retrieved November 23, 2017 from

(29) Rosinger, A., Herrick, K., Gahnche, J., & Park, S. (2017, January). Sugar-Sweetened Beverage Consumption Among U.S. Youth, 2011 – 2014. Centers for Disease Control and Prevention. (CDC). Retrieved November 24, 2017 from

(30) Wolfe, C. (n.d). Being Skinny Fat: Is It a Real Thing? SmartHealth.  Retrieved November 24, 2017 from

(31) (2017, April 7). Depression: Let’s Talk. World Health Organization (WHO). Retrieved November 25, 2017 from

(32) Depression and Other Common Mental Disorders: Global Health Estimates. Geneva: World Health Organization: 2017. Licence: CC BY-NC-SA 3.0 IGO (p.8). Retrieved November 25, 2017 from

(33) Brauser, D. (2012, April 25). Junk Food Linked to Depression. Medscape. Retrieved November 21, 2017 from

(34) Joseph, N., Nelliyanil, M., Rai, S., Babu Y.P., R., Kotian, S.M., Ghosh, T., & Singh, M. (2015, May 1). Fast Food Consumption Pattern and Its Association with Overweight Among High School Boys in Mangalore City of Southern India. NCBI. Retrieved November 21, 2017 from

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Comments 26

  1. What an amazing article. The fast food train is a huge one. Everywhere you walk there is one. I have never been one for fast food. I find it is made slap dash, lacks flavour and gives me a stomach ache.

    It is always interesting to observe when school finishes you always see the children in the fast food places. Why is this? Are they not getting a cooked meal at home?

    I know what it does to my body when I eat fast food. Fast food is big business but why are companies still not paying attention to the obesity crisis in the world? Is it because they like the profit it brings without the Responsibility? I think so!

    I am definitely coming back to this article!

  2. Fast food just seems to be a normal part of life in the USA. Little by little the mom and pop restaurants are going out of business and people are cooking less.

    This blog is showing the negative health effects of eating fast food. Most people would agree that fast food is not good for you, it may taste good going down, but you pay for it later. So why is fast food growing so rapidly?

    If eating food is all about nourishing yourself, and fast food is showing that it is actually having a negative health on your health, then what is going on?

    One obvious reason to me, is that people are too exhausted to cook. I have been there. Ordering out a pizza was a special treat for the whole family. I knew it felt wrong but at the time, it was actually a loving thing to do because of the way we were living. I did not have the energy to prepare a meal.

    So is fast food a result of the way the world is living?
    Living in the fast lane just feeds our demand for fast food?

    Some of my most treasured memories, is cooking food with my family. Not only is it nurturing nutritionally, it develops a sense of connection to food and food preparation that is important to pass on to our children.

    When food is prepared with love and commitment it nourishes us in a way that fast food can not do.

  3. I was talking to a black cab driver the other day and he was sharing how many hours he now has to work to earn enough money to live these days. He said he just doesn’t have the energy at the end of the day to cook himself something nourishing.

    He called the food he eats ‘convenience food’ and said he knew it was killing him.

    He was angry and depressed and said he knew the food was contributing to it because he wasn’t taking care of himself.

    We talked about adding chopped up parsley to baked beans and having a head of broccoli on hand to add to what he is eating.

  4. A kitchen lady at my school changed the food for us because she didn’t like us eating fast food all the time. She cooks food from her country in Africa for us.

    This is good because it is not fast food.

  5. Yes, still another example of us doing things that we know are not good for us, yet we can still do them.

    Something is wrong with how we are living if it causes us to ignore what our bodies are telling us.

    Simple Living Global has supported me make simple changes in how I live my life, so that I am now committed to eating in a way that supports my body. And I can even enjoy some french fries [chips], now and then without my body complaining!

  6. This is such a huge exposé for all of us.

    Fast food is everywhere in our society. How are we each contributing to this?

    For example, for me, I don’t like processed food – I like healthy, beautifully prepared food and that is how I and my family eat.

    However, when we go to a restaurant, I can get impatient if the food takes too long to come.

    Isn’t that part of the same reason fast food is so rife – that we are rushing around not wanting to wait; not making space for the important act of nourishing ourselves; not respecting that loving food preparation takes as long as it takes?

  7. I work in peoples homes, usually with them there. I am noticing that many people do not eat lunch, and when I say I am going to stop for lunch they are surprised that I bring my own food. Many of these people do not work, yet it seems they have no interest in preparing food for themselves, or even eating.

    This is a new trend for me. In a rural community where I lived and worked, it was common practice for the home where I was working to provide lunch, and some of the meals were amazing. They understood the value of eating wholesome food. And the sitting and visiting while you ate was great. There was a value attached to eating, besides just nourishment.

    One of my clients now sits with me when I eat lunch, and sometimes brings something to eat. And she has become a great friend, and is interested in the changes, I have made in my life.

    This is how I can make a difference in the world. Living in a way that honors myself, supports people to see that it is ok to honor themselves.

  8. Brilliant blog, so well researched – and raises conversation stopping questions about fast food and junk food.

    In my own experience it is not true that great nutritional food takes long to prepare or cook – it simply requires a little more planning, and a different way of shopping, which once experienced can be mastered to ensure that nutritional food is prepared and cooked that can be taken to work, or eaten at any time of the day and it doesn’t need to be expensive or take long to do.
    I know my body definitely notices the difference when I prepare/cook simple nutritional food.

    1. Thanks Jane as what you say makes so much sense.

      I read an article earlier this year that states that one in three 10 year olds in one part of London are obese or overweight – this is high! Within one square mile the area is quoted to have 34 fast food outlets. This is an area that has a low income population and would be known as a poverty area.

      It has always been interesting to me that in low income areas, there are more fast food places, than in higher income places. This has never really made sense to me as people are people and so do we not all require the same level of nutritious food?

      If we keep feeding poor people poor quality food, how will they ever get out of that situation?

      Creating solutions of fast food places that have less salt, sugar and fat content in their foods is not really the answer.

      How much will it take to educate and teach how simple it is to cook nutritious foods and to have that available en masse? But maybe we are not crying out for this en masse and so it cannot be supplied?

      The thing with fast foods and junk foods is that the more we eat them the more we crave them and so even as the individuals eating them, it takes a lot to wake us up to start to question what we are doing if the salt, sugar, fat combo is serving to keep us numb and blind to what is happening.

      I liken it to being in an abusive relationship, unless someone comes along to show us another way or something deep inside of us wakes up to say that ‘this is wrong’ – we will continue.

      Thank God we have this website by Simple Living Global that serves as a way to wake us up.

  9. I agree Katherine – when I work away, in hotels, or when I work at events or conferences I always request food that I know I can eat e.g. a gluten/dairy free salad, or simply cooked fish and vegetables – I always get comments from others around me to say ‘I wish I had that too’ and I always say ‘then why don’t you also request food that works for you?’. I find in most places the chef, or staff are only too pleased to cook something that I can eat – so it is also not true if anyone said it’s hard to eat healthily or in a way that supports us when we are out – as most places can usually offer some simply prepared nutritional food.

  10. As a serial junk food, fast food eater of the past, I recall how I usually felt before and after my meal session. I call it session because as soon as it was over, I was already plotting and planning my next eating session.

    In the UK, bakery is big business and its food on the go. My thing was cakes and one was never enough. The other thing was fast food takeaways and I would be ringing up checking how far my order had got to as nothing was ever fast enough. Eating it in a rush, like a frenzy was just the normal. No wonder I was bloated and what I call fat.

    The thing that sticks out now, as it’s been over a decade since I subscribed to this type of food, is how I actually felt empty before, during and after eating this junk food.

    As this blog says, the meaning of junk is exactly that. So why was I expecting it to do something when it was useless food and empty calories going inside my body.

    We never treat our cars in this way and give it the wrong fuel, but we seem totally ok doing it to our own precious body. The truth is I never once regarded my body as something that deserved my focus, attention and care. Thankfully, I do now and the benefits are there.

    Dealing with my exhaustion and developing a strong solid sleep rhythm was key for me in getting off the fast food, junk food train. I dread to think where I would have ended up had I continued on that wagon, which was going nowhere, other than destroying my vitality levels, affecting my mood and making me morbidly obese.

    Our world has a huge obesity crisis right now and what is going to work, if you ask me, is people who have walked that road and are no longer on it to share what they have done.

    I know it holds a quality when someone talks from lived experience and have made the mistakes and can inspire others that there is another way. People tend to listen and are more likely to take action because they are not empty words.

    This is how I got inspired and it was after a presentation from a man called Serge Benhayon. He walks the walk and talks the talk and that was something that I could not ignore any longer and change was easy as I could see, hear and feel it was possible.

  11. Wow great article. One of the facts that stood out to me is in 2014 in America ‘1 in 3 admit their need for a quick fix dinner had been detrimental to their health.’ This to me says we do know the effect these foods are having on us and if supply is due to our demands then it makes sense for us to look at why we are going to the fast food, our demand.. and that we have a choice and a responsibility for our health.

    In my experience healthy home prepared foods and can be simple to make and very nourishing at the same time, plus they are super tasty.


    The Telegraph – 13 November 2017

    Eating food fast, increases the risk of Obesity, Heart Attack and Stroke according to a new study.

    Fast eaters were five times more likely to develop symptoms which raised their risk of a heart attack, diabetes and stroke. They were also more than three times more likely to have gained three stone in weight.

    Eating too fast appears to cause spikes of blood sugar, which can stop insulin working effectively.

    There is more in this news story but as we all like things fast – these are the highlights.

    So what is it about us that wants food to be consumed fast, as we live in the fast lane non-stop 24/7?
    Even when we sleep we think we are on the motorway at high speed, as everything is racing inside us?

    What is the quality of our life if we do things fast and eat fast?

    What pressure are we putting on our body gobbling food down fast without paying any attention?

    Can we simply join the dots, read this blog again and apply some common sense?
    Eating fast is harmful to our natural state of being and is not supporting us in any way.

    Do we really need to wait for more and more research studies to tell us what is known by all of us, if we just choose to apply good old fashioned common sense?

  13. 2,000, nine and ten year olds were surveyed about their diets and 1 in 4 said they had takeaways once a week. As a result, this group had higher body fat consumption, due to excess calories and lower levels of vitamins and minerals, than those who ate cooked food at home. The research team warned that continuing on this type of diet could increase the risk of heart disease and other health problems later in life, saying takeaways should be “actively discouraged”. This research was conducted by researchers at St. George’s – University of London.

    So, researchers are confirming what we already know. Takeaways are bad for us. However we seem to be eating them more frequently and at young and younger ages.

    We all know that junk food and takeaways taste ‘good’ in the mouth and this extensive article by Simple Living Global explains why. We could easily try replacing takeaways with home cooked meals, but if we do this without any understanding as to why we are reaching for takeaways in the first place, we will revert back to the same situation OR seek another vice.

    Questioning why we are reaching for takeaways and their fat, sugar and salt components, would support us to understand further what we are craving.

  14. I see this week that a leading brand of high street fast food/junk food now has a ‘vegan burger’. So maybe for vegans that gives them a greater opportunity to eat fast food/junk food when they are out and about – if that is the type of food they choose.

    It is interesting to see how some of the fast food/junk food emporiums brand their products e.g. vegan, or having ‘salad’ or using ‘organic products’ or ‘less sugar/less salt’ but whatever the branding it is – it is still junk food/fast food. So, as in the blog ‘Are we being fooled?’ Are we being fooled by these tactics? do we really feel that in having ‘organic’ products, or ‘less sugar’ etc that these foods are actually healthier, or is the trick here that their branding with ‘organic’ or ‘less sugar’ gives us more opportunity to JUSTIFY that we can eat their food because it is ‘organic’ or ‘less sugar’?

    In the end our body knows exactly the quality of the food we eat – whether we want to feel that or not.

  15. Fast food helps us ignore the possibility of having a real conversation with a person, which could bring up a feeling that we do not want to feel.

    The simple fact that we crave connection with other people, and we are living in a way that avoids this at all cost.

  16. Fast food is exactly that fast.
    Is it good for our health?
    Why do we take the easy option of eating junk food?

    Surely taking the time to choose the ingredients and cook for one self is far better.

    This blog is important and really does expose what is really going on in our food industry.

  17. I was talking with a person who is supporting children with their personal issues. She does a intake form that gives her a overall impression of the child’s life.

    She is finding that most of the children she is working with are obese, going by the guidelines she uses. She has been doing this work all her life, and the overall health of children is getting worse.

    Her comment was – How can these children deal with life when their bodies are not getting the right nutrients?
    How can I support these children?

    How many of our illnesses are because of the poor quality of food we eat?

  18. In our local cafe today and my friend mentioned the guy next to us had ordered and ate his Big meal really fast. Then comes the next round of food – another complete dinner piled high on a big plate. We noticed this man was skinny and realised after reading this blog that there is such a thing as skinny fat.

    The other thing that came to me is what if this man was eating so fast, his body simply did not register the full up feeling and so he just ordered more and it really makes no sense.

    It is impossible to eat two huge dinners in such a short space of time.

    I know this is not an isolated case and is it time to start asking questions about our eating fast and not taking a moment to stop and pause before our next choice?

    Let us not forget that our human body has a complex digestion process that works with all other systems in our body.

    So overeating or eating too fast will affect our breathing, so our Respiratory system is affected.

    If our breathing has changed with the fast eating, then our heart rate would change and our blood pressure.

    This means our Vascular system is now having to work hard and so it goes on and on affecting all of our internal organs.

    Could it be possible that if we are not connected to our body, then the choice we make is not in regard and honour of our body?

    Could it be that simple?

  19. As well as fast food come the drinks available, of which there are what we could call ‘junk drinks’. In the news today where Waitrose is to ban the sale of high-caffiene energy drinks to children under aged 16. (

    In having a ban such as this, does this not tell us that there is something about these drinks that is unsafe?

    That said I often see school children drinking these drinks on their way to school in the mornings .

    What is it that in a young body, such as a school child, they would feel the need to drink these drinks? Is it that children today are living in a way where they are tired or exhausted? And these drinks give them a ‘pep’ up?

  20. Most mornings at the moment I have a piece of toast and jam or peanut butter and then dippy eggs or porridge for breakfast.

    I do this because I love the toast but it isn’t top line for my body.

    This morning I am having pea and basil soup.

  21. BBC News – 10 December 2017

    Teachers call for ban on energy drinks in schools.

    WHY is one of the largest teaching unions in the UK calling for schools to ban energy drinks from their premises?

    Is this the question that we should all be asking now?

    WHY are young people in the UK among the highest consumers of energy drinks in Europe?

    WHY are academics calling on the government to consider making the sale of the drinks illegal to under-16s ?

    WHY are children saying they buy these drinks to “fit in” or “look tough”?

    WHY are we not aware of the very high levels of stimulants that these drinks contain?
    This includes sugar.

    WHY are these energy drinks targeted at young people online in pop-up adverts, on TV, in computer games and through sports sponsorship?

    A typical energy drink contains 32mg of Caffeine per 100ml and cans carry warnings saying they are “not recommended for children”.

    A single 500ml can contains equivalent of two shots of espresso coffee.

    But the British Soft Drinks Association says the drinks have been deemed safe.

    Figures from the British Soft Drinks Association show sales of energy drinks increased by 185% between 2006 and 2015, equating to 672 million litres consumed in 2015 and a total market value of over £2 billion.

    “They are readily available legal highs sold in vending machines, supermarkets and corner shops.
    The evidence of the impact of these drinks, including that uncovered by 5 live, is compelling and serves to emphasise that further action needs to be taken.
    It is time to look again at the School Food Standards and the enforcement of standards, to make sure that every school in the country is free of highly-caffeinated soft drinks, as well as those that are high in sugar.
    says Darren Northcott, NASUWT – National Official for Education.

    So what exactly is needed here – can we blame the suppliers?

    Is it better to look at who is demanding this and the most important question WHY?

    What is going on for our children and teenagers that make them crave stimulants in the form of a highly toxic energy drink?

    WHY does a growing body require a prop to keep going?

    Is there something here we are not addressing?

    Is there a blind spot that we have not yet looked at because our own life is full of stimulants?

    Are our kids exhausted because their sleep rhythm is not honoured and so they have depletion in their life force from the moment they wake?

    Are our children suffering because the modern world of screen time and social media and video gaming is taking priority over basic life foundational things like sensible eating, walking and sleeping?

    Do we need to get to the root cause or are we going to continue as a society to find a solution to this ever growing ill that we have all contributed to?

    There is no blame here – we all need to be called to Responsibility in our own life, so we can set the record straight for our future generations.

  22. In the mornings I used to eat rubbish food. But then I wanted to eat porridge.

    This morning I made it myself.

    It feels warm and good.

  23. Another ‘WOW’ blog, Simple Living Global, thank you.

    At my heaviest, I weighed over 27 stone and was classed as morbidly obese. I got to be that overweight by eating many a fast food meal, from burgers, pizza, chicken, pies, Chinese and Indian takeaways, sandwiches, chips, etc. all washed down with plenty of fizzy, sweetened drinks. And of course, that would have been followed by some form of dessert or sweet treat.

    Did I know how harmful these foods were?…Sort of.

    Did I know I had to start to eat more healthily to lose weight?…Yes.

    Did I care enough to do anything about it?…No.

    Why not?

    The simple fact is that these foods tasted good, they smelt good and they looked good.

    They were extremely convenient and they were easy to get.
    They were cheap and in many cases, you didn’t even have to get out of your car.

    I definitely ate more than I needed, often buying two peoples portions, either eating in the car or going home and eating in front of the TV.

    The problem was, because of the lack of nutrition in these foods, I was hungry again in a few hours and would then start snacking on other unhealthy foods.

    The weight gain starts a cycle of abuse that is hard to break free from and the more fast food I ate, the heavier I got. The heavier I got, the less motivation I had to exercise or cook for myself which meant I was then pulled to satisfying my appetites from the fast food outlets.

    Once we start on this road of comfort eating, it is very easy to see how the weight starts to pile on and we have very little inclination to do anything about it.

    Is it possible that these fast foods are highly addictive?

    Form my point of view, I would say yes, considering how long it took me to come off them.

    But the thing here is…I was the one that chose to eat these foods.

    I was the one that chose the comfort
    I was the one that chose to not cook for myself.
    I was the one that chose convenience.
    I was the one that chose to not nurture and nourish myself.

    We can make the argument that some people’s obesity is due to a medical condition and that may be so, but on the whole we have only ourselves to look at for what we chose to eat.

    About 10 years ago I was presented with the possibilities of how food actually affects our bodies and how important it is to truly nurture and nourish ourselves.

    Over time, with these presentations from Serge Benhayon, I have attained a weight loss of over 12 stone but more importantly I have instilled in myself the love and joy of wanting to cook food that truly nurtures and nourishes, not only me, but others too.

    My fast food days are over now and as this blog asks, it is never too late to start to take responsibility for our own health and well-being.

  24. Tim I remember you at your heaviest. Your transformation is amazing and very inspiring to the world.

    You have made big changes to your health and most of all the change in you has been huge.

    Anyone reading this can definitely Feel your positive changes. I for one can!

  25. Hello Tim as usual loved reading your down to earth and real comment above. I think you should be presenting on this stuff, so many people suffer from obesity and yo-yo-dieting as an antidote. The way you have transformed yourself is inspiring and your very practical and self-loving approach could offer immense support to those struggling with this issue and who are ready to take a bit of responsibility.

    There’s nothing else like this out there, diet bars and weigh ins won’t fix it.

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