Who doesn’t love chocolate?
What is the chocolate world all about?
In 2010, US annual retail sales of chocolate were $18 billion. According to the National Confectionary Association retail sales of chocolate have continued to increase 3 – 4% each year.
In 2011, each person in the US consumed 4.6 kg of chocolate. In the UK, in the same year, on average 11kg of chocolate was consumed per person.
In 2014, Mintel reported that 1 in 6 (16%) people in the UK ate chocolate every day and 17% ate chocolate 4-6 times per week.
During March, the British Heart Foundation (BHF) have a campaign called Dechox, challenging people to give up chocolate for March to raise money.
Team DECHOX loves chocolate and quote they “Love it. Yet we’re still willing to give it up in March for life saving heart research”.
The Dietician at BHF is saying about giving up chocolate – ‘if you normally grab a chocolate bar to help cope with a tough day, a possibility could be you end up not getting the good mood endorphins released by chocolate and therefore be more prone to stress. This could result in stress headaches.’
Also we are in Lent season in the Christian calendar and there are many who give up chocolate for 40 days, by a way of fasting, cleansing and purifying their body for Holy Easter.
Why are we a nation addicted to chocolate?
Who says chocolate is healthy for you?
Who is funding the chocolate research that says it is good for you?
Why do we give our children chocolate as a treat or reward?
Why is there more and more ways to eat chocolate?
Why are chocolates placed at the checkout in supermarkets?
What are chocolate adverts really showing us?
Why do we associate chocolate with emotions like being happy or sad?
Why do we want more and more chocolate?
Where does our craving for chocolate come from?
Why do we have an insatiable appetite for chocolate?
Would we bother to eat chocolate if it was the real thing, in other words without the milk and sugar it comes with in the fancy shiny wrapping?
- Do we know that chocolate is full of sugar and dairy
100g of many well-known chocolate bars contain between 47 – 72g of sugar.
- Do we know that actual chocolate is very bitter tasting?
- Do we know our favourite chocolate has caffeine?
- Do we know that caffeine is addictive?
- Do we know that caffeine affects our central nervous system?
- Do we know our central nervous system includes the brain?
- Do we know that our mood is altered after eating chocolate?
- Do we know that our blood sugar levels are affected after eating chocolate?
- Do we know that eating chocolate puts our whole body into an un-natural state?
- Do we know that the sugar in chocolate is deeply harmful to our teeth?\
- Do we know that chocolate might have a reaction to our skin and cause spots?
Could it be possible that we actually need the sugar as we need the instant false energy boost that sugar gives us?
In 2012 just over 50% of chocolate eaters preferred to eat milk chocolate.
- Could it be possible that we need the dairy for the comfort it brings to us in our mouth for the five seconds it takes to melt it?
- Could it be possible that we eat chocolate to celebrate when things go well?
- Could it be possible we eat chocolate to comfort ourselves after a bad day?
- Could it be possible we eat chocolate to instantly numb how we are feeling?
- Could it be possible that our body can produce the good mood endorphins that the BHF talk about, without eating chocolate?
- Could it be possible that the caffeine in the chocolate gives us the false high to keep going when in truth we are actually exhausted?
Have we asked our body what it really feels like after eating chocolate?
I was a “chocoholic”. I would steal chocolate as a child from wherever it was hidden in the house. I could happily eat chocolate for breakfast, lunch and dinner. It would be true to say I was addicted to chocolate and life without chocolate, was not thinkable.
I am chocolate free for 8 years now and there is not a cell in my body that craves any chocolate because I have come to realise that it was needed because I was exhausted and not living an honest life. Once I dealt with my exhaustion and started to become really honest about how I was choosing to live my life, the craving for sweet stuff and caffeine was simply not there.
New lifestyle choices mean my body is not having to cope and deal with the copious amounts of sugar which is in our chocolate and the desire to eat it or want it has gone forever.
Bradford, C. (n.d). How Large is the Chocolate Industry? smallbusiness.chron.com.
Retrieved from http://smallbusiness.chron.com/large-chocolate-industry-55639.html
(2014, April 17). Nation of Chocoholics: Eight Million Brits Eat Chocolate Every Day. www.mintel.com. Retrieved from http://www.mintel.com/press-centre/food-and-drink/nation-of-chocoholics-eight-million-brits-eat-chocolate-every-day
Dental Helpline. (2015, August 28). How Much Sugar Is in Your Foods and Drinks? www.dentalhealth.org. Retrieved from https://www.dentalhealth.org/blog/blogdetails/170
(2016). Total Consumption of Chocolate Worldwide from 1999 to 2020 (in Million Tons). www.statista.com Retrieved from http://www.statista.com/statistics/238849/global-chocolate-consumption/