Vitamins and Supplements

Dear World

Why are so many of us taking vitamins, minerals and supplements?

DO THEY REALLY WORK?

According to research, they are a waste of time and DO NOT WORK

By and large, the marketing of supplements is done very cleverly but it is not backed up by evidence.
Most people buying supplements are giving themselves expensive urine.
They are wasting their time and getting false reassurance of protection from these supplements, when what they need is help to look at improving their lifestyles
Professor Naveed Sattar – Metabolic Medicine, University of Glasgow (1)

The Association of UK Dieticians say – Supplements can be expensive and a lot of them have no proven benefits at all. They may claim to delay ageing, boost your metabolism or make you slimmer but in fact there is little or no evidence to back up many of these claims. (2)

IS THIS NEWS TO US OR DO WE ALREADY KNOW?

What If1 we just stop here and consider what this is telling us all?
What is it about us that accepts things and avoids the questioning?

Do we like the thought of ‘doing our bit’ which is taking the vitamins but not really asking any more Questions?

Why on earth would we have clever marketing to hook us in?
Are we being Fooled or does it suit us on some level to be duped?

Joking aside, are we being told our urine gets the so called benefits?
Why do we need the false assurance of protection from supplements?

If the dieticians are telling us that we are spending a lot of money on something that has no proven benefits, would it be wise to at least take note and ponder on what is being said here?

Do we like the thought of the quick fix, want to get slim now picture in our mind that we all know is a waste of time and money?

Are we really crazy to even think pills are going to delay our ageing?

WHY do we want to avoid the Responsibility of improving our lifestyle by making sensible choices that actually support our body?

WHY are we acting like we don’t know, when in fact we do know the Truth?

Do we not want to go there if it means we might have to change some of our lifestyle choices, like Alcohol, Sugar, Smoking or Caffeine?

Do we Honestly think that we can do what we like to our body and somehow maintain it to stay well with Optimum Health, simply by popping the pills every day?

Have we ever studied all the different kinds of vitamins and minerals and what they do for the body?

Could it be possible that our body has a precision and an Intelligence that we have not quite worked out yet?

In other words, our body knows what it needs and what it does not, but we are way off the mark in noticing that fact?

What if2 this simple equation below is telling us something?

TRASH THE BODY + TAKING VITAMINS = NO POINT

What if the sensible and wise choice would be live in a way where the body is not depleted and at the same time get the tests to find out where we need additional support, then take the vitamins and minerals?

In other words, look after the body first and foremost and then go for extra support by finding out the detail of exactly what we need.

For example, we may need some extra zinc as our diet is not giving us the amount our body requires and the blood tests confirm this. So we tune in and get the right amount and bingo we start to feel even more healthier because of the extra support.

So a quick look at what Vitamins are

Vitamins are organic compounds that are needed in small quantities to sustain life.

Most vitamins need to come from food.

This is because the human body either does not produce enough of them or it does not produce any at all.

If we do not take enough of any kind of vitamin, certain medical conditions can result. (3)

To summarise, vitamins are necessary for our normal growth and function because we cannot make them within our bodies – so we obtain them from our foods. (4)

Minerals are inorganic substances required by the body in small amounts for a variety of different functions.

Minerals are involved in the formation of bones and teeth | normal nerve function | essential constituents of body fluids and tissues | components of enzyme systems

Some minerals are needed in larger amounts
Others required in smaller quantities are known as trace minerals
Despite being required in smaller amounts, trace minerals are important

Minerals are often absorbed more efficiently by the body if supplied in foods instead of supplements.

Eating a varied diet will help ensure an adequate supply of most minerals for healthy people. (5)

Dictionary Definition of Supplements

English Oxford Living Dictionaries

A thing added to something else in order to complete or enhance it

A substance taken to remedy the deficiencies in a person’s diet (6)

Cambridge Dictionary

A medicine that contains substances that you need to stay healthy in addition to what you get in your food. (7)

Dietary supplements include vitamins | minerals | botanicals | enzymes | amino acids | other dietary ingredients
Products are taken by mouth in pill | capsule | tablet | liquid
(8)

Dietary supplements also come in forms of energy bars and drinks

2016 – vitamin was the largest ingredient segment in the dietary supplement market owing to their ability to be readily excreted by kidneys.

Botanical extracts are expected to grow fast in coming years due to the rising prominence of herbs for the prevention of physical as well as mental disorders in the human body. (9)

GLOBAL

$106.2 billion in 2017
size of vitamin mineral and supplement market worldwide

$57.2 billion in 2007 (10)

$50 billion – vitamin supplements market revenue in 2015

$278 billion – global dietary supplements market expected by 2024

Rising obesity rates in developed economies including the U.S. and Germany as a result of fluctuating dieting patterns and hectic work style among adults is expected to prompt the spending on nutritional supplements.

Past few years – high adoption rate of Fast Foods and sedentary lifestyle in emerging economies like China and India has led to the increase in prevalence of Cardiovascular Disorders | Diabetes | Obesity

As a result, the individuals among high socio-economic and upper-middle class income groups are expected to perceive the nutraceuticals including dietary supplements as the alternatives to prescribed drugs.

Rising application of sports-related supplements for old-aged groups coupled with targeting the supplements against muscle wastage and maintenance of healthy joints is expected to have a strong impact on vitamin ingredient category in the near future. (11)

The word nutraceutical is combined from the words – nutrition and pharmaceutical.

Nutraceutical product is a food or fortified food product that supplements the diet and assists in treating or preventing disease (apart from anaemia), so provides medical benefits.

Fish oils are an example of nutraceuticals

Nutraceuticals are not tested and regulated to the extent of pharmaceutical drugs (12)

$100 billion – multivitamin tablets revenue by 2025

$12.5 billion – pregnant women segment revenue in 2015

Rise in importance of folic acid based nutraceuticals for foetal development during the initial stage of pregnancy is projected to be a key market trend. (11)

ASIA-PACIFIC

2016 – largest market for dietary supplements

Leading market for vitamin supplement products

Consumer awareness of dietary supplements benefits | extensive product availability | disposable income | increase in awareness for proactive personal healthcare – all driving the market growth

EUROPE

$3,291 million – revenue in vitamins and minerals revenue in 2018

2016 – one of the leading markets for dietary supplement products

Rising ageing population | increasing lifestyle disease | growing healthcare costs are significant factors driving the growth of dietary supplements in this region (9)

UK

£457 million – sales values expected in 2021
Ageing population | rise in lifestyle related diseases | engagement among men within Vitamins, Minerals, Supplements (VMS) category

The debate over the use of VMS as part of a healthy lifestyle continues
Critics argue that individuals should get all of the nutrients they need from a healthy balanced diet.

Emerging Trends in Vitamins, Minerals and Supplements

The Purchasing Decision

Consumers purchase VMS for reasons often driven by their age

Rise in health technology – younger consumers turning to VMS to self-treat symptoms or meet certain fitness requirements.

Older generations often using VMS to avoid sickness and development of chronic health conditions.

Demographic Segmentation

Majority of products targeted at men have a clear focus on sports nutrition

Increased Accessibility to VMS a Priority 

More consumers want to buy VMS products whilst doing weekly food shopping

31% of sales for products sold in chemists

26% of sales in supermarkets 2nd largest

Increase number of online distributors offering online consultations
This is driving more consumer visits and purchasing

Fun and Innovative Formats

New product development has led to an increase in innovative delivery formats
Powders | chews | transdermal creams | sprays

Powder based VMS products which can be added to food and drink to improve nutritional content are often perceived by consumers as more ‘natural’ and as such are a key focus area for many brands.

2016 – own label brands account for over third of sales
They remain heavily focused on launching conventional pill methods which are regularly seen to be the most convenient format.

Food and VMS

The growing convergence between food and well-being sees business pioneering innovative products meeting the dual needs of today’s health conscious consumer. This has led to more businesses launching functional food ranges, which include organic oils, butters and seeds.

Products such as cereal toppers and additives are also growing in popularity (13)

HFMA Health of the Nation Survey

30 million adults now take food supplements

10,000 adults research study

67% take supplements for general health and well-being

54% said they do not get all vitamins and minerals needed in daily diet

46% take multivitamin supplements regularly

45% taking supplements take them 5 or more times per week

26% unaware whether they get right amount vitamins, minerals through diet

17% take them for a vitamin deficiency

£400 million UK consumers spend on food supplements each year

£500 million estimated sales of food supplements by 2022 (14)

USA

$2.4 billion – online sales for vitamins, minerals and supplements (VMS) 2017 (15)

So here we have it Dear World – a snapshot of what we are choosing to spend our bucks on and we are not sure if it actually works

This is a BIG multi billion dollar industry and we are the ones who demand it and the suppliers keep producing, simply because we want it

We cannot Blame the clever marketing that keeps us hooked in, because we know we all have a choice about anything and everything

When are we going to admit that we like to jump on the bandwagon and not discern for ourselves if something is true or not

WHY does our mind override the common sense we have inside us that tells us SOMETHING IS NOT RIGHT

Would it be wise to have a look at our Priority in life

What if we spent more time actually Focusing on what matters

What if we get Sick because of the way we are choosing to live

Is it time to ask some serious Questions about vitamins and supplements

Would it be sensible to get Real that Solutions might not actually work

Can we cut the Hot Talk we get from the ads and read articles like this

Is it time to get off the Fence and do something instead of Nothing

Would it help us as a world to get to the Truth of this huge industry

What would happen to our body if we simply just Plug in and Connect

If we just Get on with life, could we work out ourselves what our body needs

Would cutting our Fast Foods and Junk Foods and cooking proper meals help

What if there is something in these words – We Are What We Eat

What if our Stress levels stop us absorbing the vitamins and minerals

What if our lack of Sleep really affects how much nutrients we can absorb

Could it be that Simple?

 

References

(1) Matthews-King A. (2018, November 10). Omega 3 and Vitamin D Fail to Protect Against Heart Attacks or Cancer in Major Trial Which Show Supplements a ‘Waste of Time’. Independent. Retrieved November 22, 2018 from
https://www.independent.co.uk/news/health/vitamin-d-omega-3-fish-oil-cancer-heart-attack-stroke-death-harvard-a8627136.html

(2) (2016, March). Supplements. The Association of UK Dietitians (BDA). Retrieved November 22, 2018 from
https://www.bda.uk.com/foodfacts/supplements.pdf

(3) Nordqvist, C. (2017, September 26). Vitamins: What They Are and What Do They Do? Medical News Today. Retrieved November 22, 2018 from
https://www.medicalnewstoday.com/articles/195878.php

(4) (n.d). English Oxford Living Dictionaries. Retrieved November 22, 2018 from
https://en.oxforddictionaries.com/definition/vitamin

(5) (n.d). Minerals and Trace Elements. British Nutrition Foundation. Retrieved November 22, 2018 from
https://www.nutrition.org.uk/nutritionscience/nutrients-food-and-ingredients/minerals-and-trace-elements.html?limit=1&start=1

(6) (n.d). English Oxford Living Dictionaries. Retrieved November 23, 2018 from
https://en.oxforddictionaries.com/definition/supplement

(7) (n.d). Cambridge Dictionary. Retrieved November 23, 2018 from
https://dictionary.cambridge.org/dictionary/english/supplement

(8) (n.d). FAQs About Dietary Supplements. WebMD. Retrieved November 27, 2018 from
https://www.webmd.com/vitamins-and-supplements/supplement-faq#1-2

(9) (2018, April 12). Global Dietary Supplements Market Size Will Grow USD 220.3 Billion by 2022. Zion Market Research. Retrieved November 24, 2018 from
https://globenewswire.com/news-release/2018/04/12/1469339/0/en/Global-Dietary-Supplements-Market-Size-Will-Grow-USD-220-3-Billion-by-2022.html

(10) Size of the Vitamin, Mineral and Supplement Market Worldwide from 2007 to 2017 (in Billion U.S. Dollars). Statista. Retrieved November 27, 2018 from
https://www.statista.com/statistics/521735/market-size-vitamins-minerals-and-supplements-worldwide/

(11) (2018, February). Dietary Supplements Market Size Worth $278.02 Billion by 2024. Grand View Research. Retrieved November 23, 2018 from
https://www.grandviewresearch.com/press-release/global-dietary-supplements-market

(12) Nutraceutical Products. Drugs.com. Retrieved November 27, 2018 from
https://www.drugs.com/drug-class/nutraceutical-products.html

(13) (2017, February 3). Five Emerging Trend in Vitamins, Minerals and Supplements. Grant Thornton. Retrieved November 24, 2018 from
https://www.grantthornton.co.uk/insights/five-emerging-trends-in-vitamins-minerals-and-supplements/

(14) (n.d). Industry Facts. HFMA. Retrieved November 24, 2018 from
https://www.hfma.co.uk/media-events/industry-facts/

(15) (2017, July 24). Online Sales of Vitamins, Minerals, Supplements Surge 20% in $13.5 Billion U.S. Market. Nutraceuticals World. Retrieved November 25, 2018 from
https://www.nutraceuticalsworld.com/contents/view_breaking-news/2017-07-24/online-sales-of-vitamins-minerals-supplements-surge-20-in-135-billion-us-market/

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Comments 6

  1. Thank you for this superb blog.

    I take vitamin and mineral supplements daily.

    My thinking behind taking the supplements I use has been that vitamin and mineral supplementation is a sensible way to ensure that my body gets what it needs.

    Now, having read the blog and pondered its relevance to me, I realise that I have been taking supplements for years because I have sought in supplements a reassurance that my body will be OK regardless of the choices I make daily that impact it.

    This realisation makes me cringe.

  2. Another superb blog Simple Living Global.

    It reminds me of when I suffered from hair loss and I felt a lot of despair. The solution was to rush off and spend hours on researching what vitamins and mineral loss cause hair loss and what supplements could support hair growth.

    I spent so much money on so many different types of vitamins, minerals, supplements and hair products (which stated they were fortified with vitamins and minerals) it is crazy now that I look at it, but I was desperate for my hair to grow back. At no point did I consider the way that I was living and the way I looked after myself could be a factor.

    I reached a point where other things became more important than the hair loss, like my general health and well-being and with support I started to change my lifestyle with things like:

    Looking at the foods that I was eating and how they were affecting me
    Looking at my sleep pattern and choosing to go to bed earlier
    Stopping other activities that I became aware were unsupportive.

    Then I noticed that my hair started growing and was getting stronger and the hair loss stopped. Today I do take supplements, but it has nothing to do with my hair and wanting it to grow, but it has everything to do with the fact that I care about my body and I will do anything that I can to support it as I know that when my body is healthy and strong, I am of much more use to the world.

  3. Post
    Author

    Just heard a news story today about an indian man who strangled his wife and has received a 30 year prison sentence.
    He wanted to start a new life with a man overseas and the murder would allow him to get a large sum of money from the insurance.

    I have been following this news story because as an Indian myself, I know that no one ever talks about being gay. It is totally dismissed and ignored and the fact is, I do not know anyone openly who says that they are.

    This confirms that for people like this man there was no expression of his real sexuality.
    As he said in a statement, he was not honest.
    How does someone contain this within their body because of duty, religion and culture?

    WHY is it that people like this are so afraid to ‘come out’ so to speak and be up front, open and honest, so that others also may do the same?

    Back to the story and apparently his wife knew for 6 years and this is the sad bit.
    It must have been out of duty that she stayed and put up with all the things he got up.
    I know many who do that who have been brought up with strict indian rules.

    Growing up in the same religion and culture, I can say that it was simply not accepted when I made a decision back in the mid 1980s to divorce my husband.
    It was unheard of back then and divorce was quite rare.
    What I knew was that things cannot continue and someone has to stand up and speak up, as the truth is unhappy marriages are just not worth it.

    I know things started to change as 2 of my siblings also divorced, again something that is not looked upon as good. In fact it is just not normal in the culture I grew up in to ever divorce – you just put up with it.

    Today I am deeply blessed to report I married a man who was not of the same culture and 30 years on, I can see how different my life is. The main thing being I am deeply content and very few I know can truly say that.
    I observe many in my culture who are so unhappy and you can see it in their faces.

    My parents at the time were not open but as the years passed they came to love this man I married and I know how much he means to them, despite not being the same colour skin, religion or nationality.

    What I do know is there is another way and speaking out, standing up for what we feel and know is our truth is worth it.
    Who knows if this man found the courage to do that, he may have not got a life sentence in prison which is what has just happened.

  4. My husband and I have been discussing this topic a lot in recent weeks.

    For him, the manipulation of the industry and our blind following are clear to see.

    We buy convenience. Pop a pill; it’s the easy route to health. We don’t have to go to the details, we can do a ‘just in case’.

    I have certainly done this in my life. I used to take a water soluble vitamin drink after a big night out or when I was burning the candle at work. Told myself I was giving something back to the body. It turned your urine bright orange – should have been obvious it was simply passing through.

    My children try it on too. They see the vitamin ‘chews’ and say ‘let’s buy them, they are good for us, we need them’. Yet you look at them and they are shining balls of vitality. The only thing they need a bit more of is quality sleep. I have no doubt parents all over the country are being sucked in to buying vitamin chews and that business is booming.

    For me, I know that context and how I am living makes a difference. If I am in tension and not resting enough, I do not get the nutrients I need from my food – something feels lacking. In winter, I tend not to get outside enough and get enough sunlight. These things register in my vitality.

    I recently had a blood test that showed with precision where I needed a bit of extra support on the nutrient front. I can then be more conscious with my food and also supplement it with specific vitamins to bring it back up.

    This process has been hugely enriching and definitely worth the extra effort.

  5. This is a really important blog. The statistics are an eye opener.

    I know many people that use vitamins as a crutch and even one person I know barely eats and uses an intravenous vitamin drip fortnightly.

    I explored and researched the use of a supplement to support me through peri-menopause last year. Along with a healthy life style this has really helped reduce my hot flushes and aching muscles.

    What I will say is I do not use it as a quick fix but as a way to support my body.
    I still continue to look after myself through a regular sleep pattern, eating properly and not getting caught up with the stresses of life to the best of my ability.

  6. When it comes to skin and hair, beauty consumers are no longer just reaching for serums and topical creams, but also supplements and powders.

    Known as ‘nutricosmetics’, from the research I have carried out online, the aim seems to be to create wellness from the inside out. Some products are collagen based and are geared towards improving our skin quality.

    At a high price have we considered whether these products are actually worth it?

    What if there is another way that is free, but requires commitment and lifestyle changes that will provide considerable results and brings a quality greater than any of these products can?

    Are we willing to look at our sleep and what we eat for example and perhaps give up the junk food and our careless ways to improve our overall wellness?

    Are there other factors that we need to be considering now as part of our beauty regime, that go beyond any product that we can buy?

    Is there wisdom in the following articles on this website that provide the answers?

    https://simplelivingglobal.com/world-sleep-day/

    https://simplelivingglobal.com/9-oclock-hoover/

    https://simplelivingglobal.com/we-are-what-we-eat/

    https://simplelivingglobal.com/fast-food-junk-food/

    https://simplelivingglobal.com/are-we-a-careless-society/

    https://simplelivingglobal.com/global-wellness-day/

    What if we have all of the answers within to access our inner beauty?

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